Making digital healthcare less confusing, less exclusionary, and more respectful
Morrowgrid Health was founded on a simple belief: the people navigating healthcare deserve digital tools that work as hard as they do.
Why we exist
Morrowgrid Health was founded in 2019 by Eleanor Hayes, who spent over a decade watching patients, caregivers, and providers struggle with digital health tools that were technically functional but humanly broken. Portals that required health literacy most people don't have. Forms that assumed everyone has 30 minutes and perfect vision. Workflows that made sense to engineers but left patients confused and abandoned.
The problem was not that health technology lacked features. It lacked empathy. It was designed for systems, not for the people who depend on those systems during some of the most stressful moments of their lives.
Eleanor gathered a team of accessibility specialists, experience designers, health equity researchers, and technologists who shared her conviction: health technology should meet people where they are. Not where systems wish they were. Not where engineers assume they are. Where people actually are—navigating care while managing chronic conditions, caring for family members, working multiple jobs, or simply trying to understand their benefits.
Today, Morrowgrid Health partners with health systems, health plans, and public health organizations to design, build, and improve digital platforms that are accessible, understandable, and respectful of the people who use them. We measure success not in features shipped, but in tasks completed, confusion reduced, and trust built.
Our values
The principles that shape every decision we make and every product we build.
People first, always
Every design decision starts with the people who will use it. We prioritize clarity, dignity, and respect over technical cleverness or business convenience.
Accessibility is non-negotiable
Inclusive design is not a feature we add—it is the foundation everything else is built on. We design for the widest possible range of human ability and circumstance.
Transparency and honesty
We are clear about what we can and cannot do. We document our processes, share our reasoning, and measure outcomes we can verify—not claims we cannot support.
Equity through evidence
We center the voices of people historically excluded from health technology design. Our research and testing include diverse populations, languages, and access needs.
Our team
Accessibility specialists, designers, researchers, and technologists united by a shared commitment to humane health technology.
Eleanor Hayes
Founder & Chief Executive Officer
"Health technology should reduce confusion, not add to it. We build platforms that respect people's time and circumstances."
Eleanor founded Morrowgrid Health after spending 15 years in health IT, where she witnessed how poorly designed digital tools created barriers for patients and providers alike. She holds a Master of Health Informatics and has led accessibility initiatives at three major health systems before starting Morrowgrid. Eleanor is passionate about making healthcare navigation as intuitive as the care itself.
Marcus Bennett
Chief Technology Officer
"Technology should adapt to people, not the other way around. We architect systems that meet users where they are."
Marcus brings 20 years of experience building scalable health platforms. Previously, he led engineering teams at two regional health information exchanges, where he focused on interoperability standards and secure data sharing. Marcus holds a Computer Science degree with a specialization in healthcare systems and is a frequent speaker on FHIR implementation and accessible API design.
Priya Deshmukh
VP, Product Strategy
"Great product strategy starts with understanding the human moments our technology will support."
Priya has spent her career at the intersection of product management and healthcare delivery. Before joining Morrowgrid, she led product teams at a national health insurer, where she redesigned member-facing digital tools that reduced call center volume by 28%. She holds an MBA with a focus on healthcare management and is certified in user experience design.
Daniel Whitaker
Director of Accessibility
"Accessibility is not a feature we add—it is the foundation everything else is built on."
Daniel is a certified accessibility specialist (CPACC) who has dedicated his career to inclusive design. He previously worked at a disability rights organization, conducting audits and training for healthcare providers. Daniel holds a degree in Human-Computer Interaction and has published research on accessible health information design. He leads our accessibility practice and ensures every project meets WCAG 2.2 AA standards.
Chloe Ramirez
Head of Experience Design
"Design that works for the most vulnerable users works better for everyone."
Chloe brings 12 years of experience designing digital health experiences. She previously led UX teams at a pediatric health system, where she designed patient portals that improved family engagement scores by 35%. Chloe specializes in designing for complex health journeys and holds a Master of Fine Arts in Interaction Design. She is a strong advocate for co-design methods that include patients and caregivers in the design process.
Nathaniel Brooks
Principal Solutions Architect
"Good architecture makes complexity invisible to the people who need simple, reliable tools."
Nathaniel has architected health information systems for over 18 years. He previously designed integration platforms for a multi-state hospital network, focusing on seamless data flow between clinical and administrative systems. Nathaniel holds certifications in HL7 FHIR and cloud architecture. He specializes in building systems that are both technically robust and maintainable by client teams.
Amara Okafor
Director of Health Equity Research
"Research that does not center equity risks designing tools that deepen the gaps they were meant to close."
Amara leads our health equity research practice, ensuring our designs serve diverse populations. She previously conducted community-based participatory research at a public health institute, studying digital health access in underserved communities. Amara holds a PhD in Public Health with a focus on health disparities. She designs research methodologies that center the voices of people historically excluded from health technology design.
Julian Price
Senior Data Integration Lead
"Data integration is only successful when the people using that data can actually understand it."
Julian specializes in making complex health data accessible and actionable. He previously built data pipelines for a health analytics company, where he focused on translating clinical data into patient-friendly formats. Julian holds a degree in Data Science and has expertise in FHIR, HL7, and health data visualization. He bridges the gap between technical data standards and human understanding.
Sophie Caldwell
Client Partnerships Director
"Our clients are not just customers—they are partners in making health technology more humane."
Sophie manages client relationships and ensures our projects align with organizational goals. She previously worked in health system consulting, where she helped hospitals implement patient engagement strategies. Sophie holds a degree in Healthcare Administration and is skilled at translating client needs into actionable project plans. She is known for her collaborative approach and ability to navigate complex stakeholder environments.
Owen Fletcher
Product Operations Manager
"Great operations keep teams focused on what matters most: delivering value to the people we serve."
Owen ensures our projects run smoothly from kickoff to delivery. He previously managed product operations at a health tech startup, where he implemented agile workflows that improved delivery speed by 40%. Owen holds a degree in Business Administration with a focus on operations management. He is certified in project management and specializes in coordinating cross-functional teams in fast-paced environments.
Grace Liu
Senior Content Design Lead
"Clear content is not just about words—it is about removing every barrier between people and the information they need."
Grace leads our content design practice, creating plain-language health communications that people can understand and act on. She previously worked at a patient education nonprofit, where she developed health literacy resources used by over 50 clinics. Grace holds a degree in Professional Writing with a certificate in health communication. She specializes in translating complex medical information into accessible, actionable content.
Join our mission
We're always looking for passionate people who believe health technology should be accessible to everyone. Check out our open positions or reach out to learn more.